Journalists can receive hundreds of emails a day, and dozens of press releases from businesses looking to get their message heard. The good majority of these emails and press releases are sent straight to the trash can, often based on the subject line alone. But also...
The age of the press release promoting small businesses and entrepreneurs is over. I know this personally. I have thousands of them, unopened and unread in my inbox (not to mention the thousands I’ve deleted over the years). Most of them are generic – and usually supplied...
It’s not hard to find women pictured and profiled in the mainstream media. If she’s beautiful and/or a celebrity, she’ll frequently score page one. We’ll know her name and worth. We’re told who she’s dating, how many children she has, and what she got up to...